Products represent purchasable items in your store. They can be simple, with just an image and text; or complex, with image galleries, configurable options and related/alternate Products. Sales & Coupons can also be applied to reduce the price of a Product for a period of time or to a specific Group of Contacts.

Once you have created a Product, or imported your Products from a spreadsheet or XML file, they will be placed into Category Groups which allow them to be easily sorted and searched using Tags. Because Products are not displayed in the main Navigation Menu, they are normally accessed through a Page with a Category Group, or as Featured Content.

Before creating your first Product, ensure that you are familiar with Creating a Page and working with Category Groups, as those concepts will apply when working with Products.