We suggest defining objectives and creating a plan for your website before you start editing your webpages. Your initial plan should identify the key messages (purpose) of the site, general navigation, security requirements, and layout (background, imagery, and visual style). Your plan will be a valuable asset as the site is developed and is particularly critical if multiple individuals will be involved in the process.
A new ShoutCMS site is configured using default CSS (Cascading Style Sheet) templates that define the font styles, colours, background, and layout of your site. This template can be changed or altered before or after your have built your site. We recommend using the default settings while experimenting with creating pages. Once familiar, you can use the Theme Picker or Custom CSS to change the overall style of your site.
Building a site that nobody sees is not good business. Strategies to promote your site and attract readers are as important as designing the content on the site. There are several ways to attract inbound views, including:
ShoutCMS includes internal tools to configure search engine text, social bookmarking/widgets, and print-friendly URLs. Best practices suggest developing core branding messages on a web-site that is simple and to the point, and then extend the site to address the needs of your target markets.
All branding and outbound communications should promote visits to your site. “Satellite” sites (e.g. Facebook, LinkedIn, etc.) should be kept to a minimum and be treated as advertising that encourages visits to your website and your (physical) store.
In sales, “conversion” refers to the process of convincing a buyer to take action. The type of action will depend where the buyer is in the sales process. It could be as simple a reviewing an important document or as important as the final “Buy” commitment when on the shopping cart.
Conversion strategies depend on your organization. In general, conversion involves creating awareness, enhancing knowledge of your products and services, and engaging your services through online and traditional channels. Conversions can be measured through:
Your communications and sales plans should support existing and potential customers who will use your site. When they reach the site, what information will prompt the actions that your business desires (make a call, complete a form, or buy a product)? Measuring conversion should be part of your internet and channel strategy.