Contact Groups and Contact Identifiers (collectively "groups") are managed from the Group Management area of the Administration Console. Groups are used to organize the site's Contacts for use by the various features of ShoutCMS; Identifier Groups are used to classify the Contacts. You can define as many groups as you need; however, a large number of groups increases the complexity of your site and Contact management processes.
Among other things, Contact Groups can be used for:
Identifier Groups work in much the same way as Contact Groups but are intended to be used as a method of categorizing your Contacts. For example, you may want to keep track of which customers agreed to share their personal information, or apply a member ranking (Bronze, Silver, Gold). Groups and Identifier Groups are used as separate search terms in a searchable directory.
Groups are managed through the Group Management screen. From the Administration Console, click the top navigation icon titled "Contacts":
To create an Identifier Group instead of a Contact Group: